About us
in 2005, when we first entered the world of Iv San Bernard through Pet Vizija s.p., serving as product managers for the brand in Slovenia. Recognizing the growing demand for professional pet care products, we soon became the official distributor of Iv San Bernard products in Slovenia.
As our operations expanded,
we separated our grooming salon business from product distribution, establishing SiM on Line d.o.o. to focus exclusively on the sale and professional distribution of Iv San Bernard products. This structure allowed us to streamline our services and bring the brand’s world-class products to an ever-growing audience. Shortly thereafter, we extended our distribution network to Croatia, marking the beginning of our regional presence.
Thanks to years
of successful distribution and the organization of professional training for groomers, which we have been conducting since 2005, we continued to expand our reach across multiple countries. Today, we are the official suppliers of Iv San Bernard products and the officially recognized Iv San Bernard Academy for a broad network of countries. This gave rise to the creation of the Iv San Bernard Alpine-Adriatic Group by SiM on Line d.o.o., a team and academy dedicated to excellence in small animal care and grooming education.
Mojca Svetličič and Simon Brecelj
Under our guidance, the Iv San Bernard Alpine-Adriatic Group operates in the following countries, where we provide both product distribution and professional grooming education with the support of our expert team: Slovenia, Croatia, Austria, Hungary, Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Kosovo, and Albania.
Our Philosophy and Expertise
Our mission is to empower clients—pet owners, breeders, exhibitors, and professional groomers—with the knowledge, training, and technical support needed to care for their animals with confidence, skill, and joy. Since 2005, we have been pioneers in Slovenia, organizing the first professional training programs for dog groomers and small animal caretakers, setting new standards of excellence and raising professional knowledge in salons across the country.
Through our long-standing collaboration with the world-renowned Iv San Bernard Academy, we deliver advanced training in grooming, dermatology, dermacosmetology, and ozone therapy. Our team, composed of international specialists in grooming and “master” styling techniques, ensures that our educational programs combine precision, innovation, and the highest standards of professional care.
Our Professional Journey
We have been professionally caring for small animals for decades. Our first grooming salon opened in 1998, and since 2000, we have actively participated in cynology, breeding, and preparing dogs for exhibitions and breeding assessments, achieving remarkable results at national and European competitions. Our experience includes breeding over 20 litters, giving us a deep understanding of genetics, coat health, and overall animal wellbeing.
Since 2005, we have consistently organized seminars, workshops, and courses in collaboration with internationally recognized experts. By maintaining a close and ongoing partnership with Iv San Bernard and its prestigious Academy, we ensure that our training programs remain at the forefront of innovation and expertise in small animal care.
OUR SERVICES
Pet Care Distribution
Professional cosmetics, tools, and equipment for small animal wellness care
Product Consultancy
Consultancy on selecting the most appropriate products, tools, and equipment
Partner Support
Support for business partners to optimize salon performance and services
Professional Training
Professional education and training in small animal care, grooming, and handling
Technical Support
Technical support for the proper use of cosmetics, grooming tools, and equipment
Through our combination of luxury products, world-class training, and technical expertise, the Iv San Bernard Alpine-Adriatic Group delivers a seamless, professional, and premium experience to both grooming professionals and animal enthusiasts. Every day, we continue to elevate the standards of animal care and grooming across the region, blending heritage, innovation, and passion into every product, service, and educational program we offer.